Construction materials · India
Construction materials, easier to find and buy.
HomeEQ is a construction materials marketplace for homeowners, contractors, architects, interior designers and developers. Discover products, compare options, request samples, build projects and buy from brands, dealers and distributors across India.
- Discover.
- Compare.
- Sample.
- Source.
- Buy.
The problem
There are plenty of materials. Finding and buying the right ones is the hard part.
Construction materials are spread across brands, catalogues, showrooms, dealers and sales networks.
A buyer may need to understand a product, compare alternatives, see a sample, save it to a project, check availability, ask for a quote and finally buy it. General e-commerce was built around a product, a cart and a checkout. Construction needs more around the purchase.
Find the material.
Understand what you are buying.
Keep it with the project.
Get a sample when you need one.
Then buy it from the right seller.
HomeEQ
A marketplace built around construction materials, not just a product catalogue.
The buying flow can start with a search, a product QR, a sample or a project.
- 01Discover materials and brands.
- 02Open a Material Passport and understand the product.
- 03Compare products and alternatives.
- 04Request and manage samples.
- 05Save materials to a project and specify where needed.
- 06Source through Cart or a project RFQ.
- 07Order from the existing dealer and distributor network.
Built for the people who buy and specify
One marketplace. Different ways to use it.
Homeowners
Find materials for your home, compare options, request samples and buy from available sellers.
Contractors
Find products, compare alternatives, manage project materials, request quantities and source from sellers.
Architects
Discover materials, compare and sample them, build project selections, recommend products to clients and earn referral fees on qualifying client orders through HomeEQ.
Interior Designers
Keep material selections and samples organised by project and source what you select.
Developers
Discover materials, create project requirements, request quotes and source larger quantities through RFQs.
Material Passport
Know what you are buying before you buy it.
Every mapped product can have a structured Material Passport with the information relevant to its category.
Product identity, application, dimensions, finish, performance, installation, maintenance, certifications and other available information can sit in one place. The fields change by material category; the idea stays the same: make products easier to understand and compare.
Projects, samples & specifications
Construction buying doesn't stop at the product page.
Create a project, save materials, manage samples, build a shortlist and keep specifications with the project. When it is time to source, move a material into Cart for a smaller order or create an RFQ for a larger project requirement.
Source & buy
The supply network already exists. HomeEQ makes it easier to use.
HomeEQ does not need to own warehouses, stores or trucks to sell construction materials.
Brands manufacture. Distributors move material. Dealers and showrooms hold stock and serve local demand. HomeEQ connects buyers to that network digitally, with seller availability, Cart orders and project RFQs. The seller continues to fulfil the physical order.
- RETAILSmaller quantities → Cart → seller → payment → fulfilment.
- PROJECTLarger requirements → RFQ → seller quotes → order → fulfilment.
- NETWORKExisting brands, dealers, distributors and logistics continue to do the physical work.
For brands, dealers & distributors
Put your products where buyers are looking.
Join HomeEQ as a brand, dealer or distributor. Your existing products, inventory and physical network remain yours.
Product discovery
Map products and collections into HomeEQ so buyers can find and understand them.
Samples
Receive sample interest from professionals and buyers evaluating products.
QR discovery
Connect products encountered in showrooms, displays and digital catalogues to their HomeEQ Material Passport.
Orders & RFQs
Receive retail orders and project enquiries while continuing to use your existing inventory and fulfilment network.
For architects
Your recommendation can lead all the way to the order.
Recommend materials to clients through HomeEQ and keep the recommendation connected to the project and order.
Where a seller programme makes a client order eligible, the architect can receive a referral fee from HomeEQ. The aim is simple: make material recommendations easier to act on and easier to track.
Join as an Architect / DesignerWhy HomeEQ
Not another general e-commerce store.
Construction materials need more than a product listing and checkout. HomeEQ adds the workflows that matter around materials: projects, samples, specifications, comparisons, QR discovery, RFQs and professional recommendations.
General e-commerce: product → cart → checkout.
HomeEQ: material → project → sample → source → order.
Journal
What we are learning while building HomeEQ.
Material categories, buying behaviour, brands, dealers, architects and the realities of construction commerce in India.
Read the JournalGet started
Want to use HomeEQ?
Join as a buyer or professional, or join our network as a brand, dealer or distributor.